Enable real-time personalization
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Real-time personalization is a beta feature according to Algolia’s Terms of Service (“Beta Services”).
Real-time personalization dynamically optimizes search results based on users’ real-time interactions within their current session. This personalization approach:
- Provides coverage for all users, including first-time visitors
- Happens in real-time as users interact with your website
- Adapts continuously to the user’s changing intent
- Complements historical personalization for a comprehensive strategy
During beta, real-time personalization will activate only for new users, while historical personalization will apply for returning users. This is to ensure that metrics for real-time personalization can be collected and analyzed.
By leveraging immediate behavioral signals, real-time personalization delivers a responsive search experience that evolves with the user’s journey, enhancing desirability without requiring previous visit history.
For a detailed comparison, read about the differences between real-time and historical personalization.
Enable real-time personalization
Go to the Algolia dashboard to enable real-time personalization.
Dashboard interface enabling real-time personalization
Prerequisite: You must configure Advanced Personalization before enabling real-time personalization.
Implement real-time personalization
Dashboard activation alone does not apply real-time personalization to your search results. You must integrate event tracking and profile logic as described in the implementation guide.
Follow the implementation guide for step-by-step instructions on integrating real-time personalization into your search experience.
